It’s been a while since I posted: A delicious, lingering stretch free from long-haul travel and it’s accompanying physical and mental fatigue. A blissful down-gearing dedicated to family and friends, domestic chores and beach swims at dusk. Ah, the slow life.
Apparently I’m not the first to discover the joy of this mode. An i-Phone google in the early hours (old habits die hard) confirmed that there’s a whole global movement geared towards slowing down. In New Slow City, William Powers sets himself the challenge of slow living, whilst residing in a 31 square metre micro-apartment in the middle of Manhattan. He fully recommends ‘idling’, focusing on one thing and doing it well, stopping and taking the time to have a conversation, and delaying gratification.
It seems that when we’re able to slow down, we appreciate that the most satisfying things in life aren’t the most obvious, and – for the most part – require time.
Artisans – whether cheese, whiskey or wine makers – have long understood the importance of slow in crafting and enjoying exceptional products. As consumers we may have ploughed headlong down the rabbit hole of fast, disposable rubbish, but true artisans have kept on doing what they’ve always done, and waited for for the tide to turn. And it’s starting to. We’ve been an over-producing first world populated by frenzied consumers for too long. Eventually the frenzy fizzles, replaced instead by overwhelm or apathy. In this setting values like quality and longevity are rediscovered. And with them new values of sustainability and traceability come to the fore. This is particularly true for millennial consumers, who – having been born into a paradoxical world of hyper … Read more >