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SAM HARROP KNOWS WINE

From technical expertise to commercial sensibilities, his international experience and qualifications set him apart.

In an increasingly globalised market, Sam believes wine is at risk of becoming a homogenised commodity at one end of the spectrum and an impenetrable world of geekery at the other.

Working with wineries, buyers, scientists, educators and consumers, his goal is to demystify, to strip away the contrived framework of rankings and reviews and begin a frank and honest discussion about quality, diversity, process and, more importantly, enjoyment of the end product.

 
 
 

“Sam combines a rigorous scientific mind with a heartfelt respect for people and nature and an innate sensitivity to what makes wine great.”

ANDREAS KUBACH – Bodegas Fontana, Spain

 
 
 

PROFESSIONAL SERVICES

Technical Consulting

Sam’s technical reputation is built on producing commercially successful wines that remain true to their origins.  He works almost exclusively with small to medium-sized wineries around the world that share the goal of making wines with real character and a sense of provenance.

His work includes:

  • Independent review of current viticultural and winemaking practices

  • Winemaking plans encompassing new product development

  • Advice on natural/non-interventional and environmentally responsible approaches to winemaking

  • Independent review of quality management systems

  • Advice on starting up a winery

Educating

Sam has been privileged to hold a number of respected roles in the wine world, including 10 years as co-chairman at the International Wine Challenge. These diverse and rewarding roles allow him to give back to the wine industry through education and research initiatives.

His work includes:

  • Wine judging

  • Seminar presentations

  • Media commentating

  • Trade debates

  • Writing for technical and consumer press

  • Mentoring

Sales and Marketing

What does it take for a wine to succeed in the crowded global marketplace? First and foremost: A market-led approach.  Sam provides a unique and personalised bridge to market calling on his knowledge of wine brand building, marketing and PR, and a global network of connections across many segments of the wine industry.

He works to support development of the overall marketing strategy, including:

  • Guidance on branding, packaging and pricing

  • Translation and dissemination of technical messages to market

  • Advice on PR strategy

  • Development of distribution strategy

You can find Sam’s full bio here. To inquire further about Sam’s professional services, please contact us.

 
 

CHECK OUT AUTHENTIC WINE

 

Best-selling wine writer Jamie Goode teams up with winemaker and Master of Wine Sam Harrop to explore the wide range of issues surrounding authenticity in wine. Drawing on a global array of examples and anecdotes, Goode and Harrop examine complex concepts―terroir, biodynamics, and sustainability―in clear language, Authentic Wine illuminates a subject of great interest to wine producers, consumers, and anyone wondering where the wine industry is headed.

“Performs the invaluable service of raising crucial questions and explaining complicated issues coherently.” - The New York Times

“ A book with a long shelf life. Once read, it is one to dip in and out of regularly.” - Mary Gorman-McAdams of The Kitchn